Discover the next evolution in your business with master of direct marketing, Ryan Skalla

Ryan Skalla is a direct marketing machine! In the last 10 years he went from leaving a job in software development and buying his first subject 2 property to creating a marketing funnel that has helped his house flipping business grow by 400% in the last 6 months. We cover so much in this interview that I had to break it in to two parts!

Today is part 2, so if you haven't listened to part 1, be sure to check that out first.  Click here to listen.

In this part of the interview Ryan shares more information about marketing and how we was able to increase his ad spend by 40% with complete confidence, his approach to lists and how he finds the best prospects, and what he spends 80% of his personal development time learning about (and it isn't real estate!).  Ryan really delivers and shares specific steps on how to discover the next evolution in your house flipping business.

And if you like what you hear, be sure to click here to subscribe in iTunes. And while you’re there, why not leave us a review and five-star rating?

Show Notes

In this episode we cover:

• The three parts of marketing
  • Geographic – location
  • Demographic – person
  • Psychographic – type
• Why Ryan increased his ad spent by 40% without hesitation
• How to know when your marketing is causing a reaction
• Ryan's approach to lists to find the best prospects
  • Look for anomalies, commonalities and patterns
• What Ryan spends 80% of his professional time learning about and why he doesn't study about real estate
• The value of effective copy writing and why it is a good idea to outsource this skill set.
• How Justin and Ryan are going to raise their professional relationship to the next level
• Why Direct Mail response rates are irrelevant
• Three steps to discovery the next step in your business evolution
  • Tracking
  • Fill the holes
  • Improve and Scale your KPI's
    • Mail, calls, offers, deals, average profit
• Win an a personal consultation with Ryan and Justin with their Marketing Challenge Competition.
  • Write your biggest marketing challenge in the comments below, receive our feedback, and you will be entered to win!

Win a private coaching call with Justin and Ryan!

Memorable Quotes

“Business … is about controlling your emotions” ~ Ryan Skalla [Tweet this!]

“What gets measured gets improved … if you don't know your numbers how can you expect to improve them?” ~ Ryan Skalla [Tweet this!]

“I don't care about the 99 who didn't respond.  I only care about the one that does.” ~ Ryan Skalla

“Time and circumstance will change all seller's minds” ~ Ryan Skalla [Tweet this!]

“In the beginning you are sort of gambling, you're trying to see what works, but now I have results so if I do this again, I'm going to make money again.” ~ Ryan Skalla

“Nail it and scale it.” ~ Ryan Skalla [Tweet this!]

Images and Photos

In today's episode I mention that, even though I spent a “day off” from House Flipping, I was still able to connect with some realtors, a private money lender, and got a lead on a house to purchase.  All this while the rest of my business was still operating. The reason I share this is to let you know that you never know where opportunities and relationships will come from so always be open to sharing who you are and what you're doing with those you meet.

Here are some pictures of my daughter and I when we went to purchase our truck.

Justin and his daughter saying goodbye to their old Dodge

Justin and his daughter buying a truck

Other Items Mentioned“STARTING or Taking Your Business to the NEXT Level!”

Also, don't forget to enter the contest that Robert Fragoso and I have running until Saturday, December 21, 2013.

Some more details … Robert and I are putting together an amazing opportunity for you to meet and discuss real estate investing with some of the top people in the game. Here's what you have to do:

• In the comments section of Robert's podcast show notes page, write down something specific you will do in the next week to either get your house flipping business started or to take it to the next level. It should be specific, measurable, and actionable.
• Until Saturday, December 21, 2013, Robert and I will review your entries, provide some feedback/suggestions, to make sure you are on the right track and then pick one of you to join us at an amazing networking event in the private Hyde Lounge at an upcoming Clippers basketball game.
• Don't over complicate it. The winner will be chosen based on the simplicity of their actionable item and how it will directly help them either begin or improve their business. Oh and you have to actually do what you say you are going to do

Transcript

Click here to Read and Download the Transcript for Episode 13

Like what you hear?

If you’ve found any value or helpful information in the House Flipping HQ Podcast, we’d love to hear about it! Head on over to iTunes and leave us a rating (5 stars would be great!) and review so that others who are interested in starting a house flipping business can find us and get in on the good stuff. Click here to leave a review and rating If you have any questions or comments about this show or it’s contents, please post them in the comments area below and I’ll be happy to answer them!

The post HFHQ 13: Part 2 – Direct Marketing Masterclass with Ryan Skalla appeared first on House Flipping HQ.

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