For businesses who want to expand, the biggest problem is how to maintain and boost your lead generation. What worked for you now might not work for you in the future. It’s a good step to always improve and try new strategies. 

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KEY TAKEAWAYS

• “A lead is a person who has indicated some level of interest in what your company’s product or propositional service is.”
• Marketing requires experimentation. To know if your products and services will get the attention and the interest of people; you must try various strategies.
• Attract, Convert, Close, & Delight.
• Marketing Qualified Lead (MQL) – someone who has already shown interest by giving you some contact details through signing up for your newsletters, downloading your resources, or going to your events.
• Sales-qualified lead (SQL) – a prospective customer; you’ve had a dialogue with them and understood what they need and what you could provide for them.

How to generate leads?

• Social media. For personal branding, it’s easier to build more authenticity, trust, and connection with strangers online if you post regular content.
• Also, look into Search Engine Optimisation (SEO) to increase website traffic and into repurposing your content.
• Set up lead magnets on your websites through downloadable contents.
• Your website needs to explain what you can offer your customers and how it can benefit them. It’s not going to be all about you. 
• Email marketing. In order for this to work, your messages that you send out shouldn’t be generic. Every message should be tailored to every person’s needs.
• It’s better if the landing pages have eye-catching and captivating visuals. It’s what makes your visitors stay a bit longer to absorb what’s on your site.
• 10X-ing your sales team. Expand your reach. Make sure that what your team is selling is something that they want to sell as well.

BEST MOMENTS

• “Marketing is more important than sales these days in many businesses.”
• “Your website is not about you, it’s about them.”
• “When I go out there and contact people, I’m genuinely looking for people I can help, not just build up my list.”
• “Don’t make someone work to find out what you do.”

VALUABLE RESOURCES

• Scale Up Your Business Podcast: Why You Must Have A Personal Brand | Apple | Omny | Stitcher

ABOUT THE HOST

Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.

His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.

His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. 

CONTACT METHOD

Nick’s Facebook page: https://scaleup.vip/FB  
Nick’s LinkedIn: https://scaleup.vip/LI  
Nick's Instagram: https://scaleup.vip/IG  
Scale Up Your Business, coaching/consulting: https://suyb.global

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