In this episode, we chat with Peter Arlein, Founder and CEO of mountainFLOW, about his plant-based ski and bike products, including waxes, lubes, and water bottles that deliver high performance without harmful petrochemicals.

Peter shares the journey of building a Certified B Corp, lessons learned from both ski and bike retail, and how mountainFLOW is helping retailers integrate sustainable, eco-friendly products. We discuss the company’s mission, product innovation, and strategies for shops to engage riders who care about performance and preserving the environment they love to ride in.

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