In this episode, we discuss why high intensity interval training (HIIT) may not be the best type of exercise for your business.

We talk about high intensity training - the pros and cons, and how it fits in somebody's program.

High intensity interval training just means getting hot and sweaty. And it's super popular right now.

It's just really been popular since the explosion of the studio model, which has really been probably eight years or so of the real popular studio models.

And because of that, the “heart rate” was introduced.

And that sort of drove that as well. The brand promise of some brands is heart rate.

And so when you start tying effort level during a workout to the number of calories burned, and the end goal is like what happens just in these 45 minutes or this hour or these 30 minutes or whatever, you run the risk of then effectively telling your customer that the most important thing is how many calories they burn and how high they can get their heart rate in the next 30 minutes.

And then you might make claims like: “Hey, this not only is going to burn calories; it's also going to build muscle.” Which is not true if you know the science behind muscle-building.

Stay tuned as we delve deeper.

Key Points of Discussion:

• Benefits of a short, intense exercise (5:05)
• You can't put out that much effort in 30 to 45 minutes (7:31)
• It doesn't actually produce maybe any of the results you're looking for (9:05)
• Doing metabolic-based training is better than sitting on the couch (9:30)
• The metabolic finisher - at the end of a true strength training workout (10:33)
• Your body's going to adapt to strain, strenuous activities, and stimulus (11:04)
• Doing it with strength training and sensible eating (13:51)
• There is a really high churn rate in a HIIT-based business (17:14)
• Fitting HIIT into clients’ schedules (22:45)
• If you’re looking for fat loss, general fitness, and you want to feel better… (29:12)

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Additional Resources:

• Learn About The Alloy Franchise Opportunity

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