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Hilton is using AI primarily to enhance guest experiences by predicting needs, recognizing loyal customers, and replacing post-stay surveys with real-time feedback, while guest messaging tools have already improved satisfaction scores. Industry experts at the Skift Data + AI Summit discussed how major hotel chains, like Marriott and Hilton, may leverage AI and brand trust to expand into areas like student housing, vacation rentals, and cruises, following a strategy similar to Amazon’s diversification. Meanwhile, Marriott is developing an AI tool to automate hotel room assignments, freeing staff to focus more on hospitality, supported by its in-house AI lab.
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
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Subscribe to @SkiftNews and never miss an update from the travel industry.
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Hilton is using AI primarily to enhance guest experiences by predicting needs, recognizing loyal customers, and replacing post-stay surveys with real-time feedback, while guest messaging tools have already improved satisfaction scores. Industry experts at the Skift Data + AI Summit discussed how major hotel chains, like Marriott and Hilton, may leverage AI and brand trust to expand into areas like student housing, vacation rentals, and cruises, following a strategy similar to Amazon’s diversification. Meanwhile, Marriott is developing an AI tool to automate hotel room assignments, freeing staff to focus more on hospitality, supported by its in-house AI lab.
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
Facebook: https://facebook.com/skiftnews
Instagram: https://www.instagram.com/skiftnews/
Threads: https://www.threads.net/@skiftnews
Bluesky: https://bsky.app/profile/skiftnews.bsky.social
X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
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