Brian Frankel, Marketing Consultant of Ignite.Consulting, TiE Charter Member, and Founder, of Mentor Matchmaker

Ravi Sharma, Co-Founder & CEO of OOtify, TiE Charter Member, Investor, and Mentor

The mistakes we, as entrepreneurs and hiring managers, make when building our companies. Often our need to fill overrides our logic in determining the fit between both parties and as result Core Values are often ignored. Assumptions, unclear expectations, and lack of diligence make for a perfect storm of a disastrous hire.  

Today’s Quote

"Hiring people is like making friends. Pick good ones, and they'll enrich your life. Make bad choices, and they'll bring you down." - Jason Fried

Show Guest

 Erik Huberman is the founder and CEO of Hawke Media, the fastest growing marketing agency in the United States. Launched in 2014, Hawke Media has serviced over 1000 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba. Hawke Media has taken home numerous industry awards including inclusion on the Inc. 5000 2017 list of “Fastest Growing Companies”, Fortune Magazine’s “50 Best Workplaces in Southern California” and Forbes’ “Content Marketing Companies to Check Out in 2018."

"Prior to Hawke, Erik founded, grew and sold two successful e-commerce companies. Huberman is the recipient of numerous awards including Forbes “30 Under 30,” Inc. Magazine’s “Top 25 Marketing Influencers,” and Best in Biz North America’s “Marketing Executive of the Year.” A regular contributor to major publications like Forbes, Entrepreneur and CS Q. Huberman is also a well-known keynote speaker.

Episode Highlights

Making a wrong Hire: Walk through the story

* Post hire, you are not done once you made the hire. Once someone is hired, real-time investment into their success.

Rick’s Hiring Mistake

Key Takeaways

We don't hire for human competency but for skill set.  Our language is inhuman in spite of the very real experience of working with HUMANS. People want Connection and Authentic Interaction. We need to understand What makes you, you?

 Today’s Quote:

“Learn everything humanly possible about everyone you do business with." -Harvey Mackay (Swim with the Sharks)

Show Guest:

CEO of Balance Integration Corporation | Advocate for Corporate Culture & Employee Engagement

Tevis Trower is a pioneer in optimizing corporate cultures. Heralded in bestselling Megatrends 2010 as “corporate mindfulness guru for the new millennium”, Tevis has assisted powerful organizations ranging from Disney to Morgan Stanley in optimizing their most precious assets: human beings. She has created and facilitated global executive immersions for prestigious organizations including Harvard Business Review Events, Young Presidents Organization, PWC, Bloomberg LP, Viacom, Google and The Economist on issues including mindfulness, executive lifestyle, personal mastery, innovation, and the role of consciousness in creating radical success.

You can find profiles and expert advice from Tevis featured in respected media outlets including Forbes, Fortune, BusinessWeek, Glamour, YogaJournal, CIO, Pink, RealSimple, Crain’s, New York Post, Financial Times, WWD, New York Observer, MSNBC, FoxBusiness, NY1 and Martha Stewart. As NYU Faculty teaching Business Creativity & Personal Mastery, Tevis has also served as worklife expert to WebMD and Huffington Post. Tevis lives what she teaches spending time in NYC, Montauk and Woodstock, enjoying surfing, snowboarding and entertaining friends at home with her dachshund, Ruby.

Episode highlights:

Problem:

Why is this important?

Mindset

Rick’s Thoughts

Solutions:

By shifting the language we begin to shift the mindset.

Changing the language - humanize

The breadth and depth of this person.  

If the adage is that people leave managers, not companies, they probably refuse offers from managers as well. Foster a culture that supports the value for success. Are they Google-ly?  And what happens when being googly becomes a weakness? Homogeneity can be a downfall.

Rick's Plan

Cut out words like “candidate”, Job Description, industry terms

Key Take Away:

Before you hire, you need a clear understanding of what you need and Why. What is required needs to be focused on the work that needs to be accomplished. And that’s Why it helps to prioritize the level of importance.

The most crucial part of the recruiting process is understanding why this is really needed. It is often overlooked.

 Today’s Quote:

"There are no secrets to success. It is the result of preparation, hard work, and learning from failure." -Colin Powell

Show Guest:

Greg Toroosian has spent the best part of a decade recruiting for technical positions across software, IT, and hardware verticals. He also has experience building non-technical teams including finance, marketing, business strategy, legal and operations. His career started in the UK as an agency recruiter working with companies in various industries and at different growth stages. He’s currently the Director of Talent Acquisition at sweetgreen where he oversees the team that manages all corporate hiring for technical and non-technical teams. sweetgreen is set to grow rapidly this year due to their focus on technology and the recent large round of investment they received.

Episode highlights:

Problem:

Solutions:

Focus on the What and then the Why

Rick's Input: 

Key Take Aways:

Employer branding is a very hot topic! Today we are here to challenge conventional wisdom and say that people pitch their company and themselves wrong.

They pitch what the company does and the perks they offer rather than the problems they are solving first. Talented people want to solve challenging problems!

Now I am a huge believer in looking at what everyone else is doing and doing the opposite… it works for me!

Today’s Quote

"A problem is a chance for you to do your best." - Duke Ellington

Show Guest

As a global Keynote Speaker and Managing Partner of InfluenceTree, Ryan Foland helps executives harness the power of vulnerability and authenticity to build better, more relatable, more profitable brands. Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine, Ryan is the inventor of 3-1-3® Method, a discovery process that helps communicate ideas into three sentences, which is condensed into one sentence and then ultimately boiled down to three words.  His book Ditch The Act: Unleash the Surprising Power of the Real You for Greater Success, will be published in October 2019 by McGraw-Hill. When he is not speaking, he is likely sailing.  

Episode highlights

Problem

Psychology

Solutions

3-1-3 process - Tease out the problem you solve to uncover the actual pain! Solve the problem of.....

Pain being solved by the position & pain of the company that they solved by their customers. Alignment of pain points.  

Eliminates being another me too company

Example of a good 3-1-3

The difference between success and failure hinges almost entirely on a company’s ability to hire the right team. One bad hire can destroy the company. We provide a step by step process that eliminates wrong hiring decisions. Startups need a competitive advantage when fighting for talent.

Rick’s first step

Key takeaways

Ryan's Social Media

Instagram  Linkedin  Twitter  Facebook

"Post and Pray" yields mediocre results and yet It is the go-to method for most companies, especially startups. Look, dating apps have evolved so let's take a page from them and figure out creative ways to attract talent. After all, your companies success or failure hinges on it!

Today’s Quote:

"Pleasure in the job puts perfection in the work." - Aristotle

Show Guest:

Chris Russell is the Managing Director of RecTech Media. He is a digital recruiting expert. He began his career as a job board owner where he first learned the craft of attracting talent online. He's also a former corporate recruiter with real-world experience in the recruitment process and technology implementation.

As as a recruiting technology/marketing consultant he advises both employers and vendors on how to attract candidates or clients. He frequently blogs on the news site, RecruitingHeadlines.com, podcasts a weekly show called “RecTech” and conducts live video training on recruitment marketing tools and tactics at RecTechLive.com.

Episode highlights:

Let’s talk about the approach almost all companies take

The Job Description Format

Rick’s Format:

Tools to Use

Today we are discussing the Steps to building & scaling headcount in growth mode. Making sure that execution & time to fill are aligned.

Today’s Quote:

"Growth is never by mere chance; it is the result of forces working together." - James Cash Penney

Show Guest:

Brendan Rogers, Co-Founder & Leading Recruiting of Wag Labs, has raised over $360 million in venture capital, most recently $300 million from Softbank's Vision Fund. Wag! connects pet parents to dog walkers and is currently live in over 110 U.S. cities. He co-founded a social discovery service to meet new people which grew to over 50 million users in over 10 countries and was acquired by IAC in 2014.

Brendan's next big event will be speaking at the ERE Conference on April 22-24th.

Episode Highlights:

You company closes your first round of funding

Preparation before go mode

Action Plan & Execution

First:

Second:

Third:

Key Take-Aways

A great hire happens when Career & Hiring objectives are in alignment.

Now more than ever, people want to feel whole in their careers and personal development has taken the lead in the decision-making process. Today we are going to look at hiring from the Interviewee’s perspective.

Today’s Quote:

"The things that bring you the greatest joy are in alignment with your purpose" - Jack Canfield

Show Guest: 

As a Success Mentor, Shannon Johnson's passion for people has been the common denominator of her success throughout her 25 year career in corporate America. Today she is founder of her company, Stand Out and Get Hired, inc...taking one of her most successful achievements in launching best-in-class products to market, to now, launching the most exciting product of all...our future leaders.

Shannon worked for leading Fortune 500 companies in the retail, staffing, and pharmaceutical industries. Holding positions in marketing, management and sales, she has always been attracted to innovation and addicted to influencing others to think differently and get better every day.  

Her mission is to inspire ambitious, driven, college students to take action in preparing to embark on their careers where they will thrive. She knows that Everything is possible when you believe in YOU FIRST & take action!

Episode highlights:

Mindset

Preparation

Why is this important

How does a person/company stand out to make the right decision

Shannon’s plan

Rick’s Input

Key Take Aways

Today we are talking about Workforce Planning and our goal is to provide Clarity of what is really needed vs. what you think you want.  Evaluating Your Internal Team and Your Mission is crucial to get the right people in the right seats at your company!

Today’s Quote:

"Never look back unless you are planning to go that way." - Henry David Thoreau

Show Guest:

Katie Weber, Founder & CEO of KMW Recruitment Consulting, a recruitment and coaching firm specializing in high-growth and transition scenarios for small to mid-size companies. With nearly 20 years of diverse recruitment experience, Katie has worked around the world with early stage start-ups to Global Fortune 500s. She now utilizes that experience to quickly assess recruitment challenges, recommend and implement best practices, and find creative solutions ranging from engaged search to plug and play recruitment teams for her clients.  She has developed a Recruiting Search Framework with supporting tools that facilitates organizational communication, reinforces recruitment branding, eliminates bias, and attracts the right talent. With the addition of High Performance & Career Coaching, she ensures that the candidates she places change the game with levels of confidence, employee engagement, productivity and influence that are off the charts. Her hires are often the company's best hires and top performers. The company motto is: It's not just about filling a position, it's about fueling your mission!

Katie serves on the Advisory Board for London-based start-up, Grad DNA, holds a BA in Psychology from Elizabethtown College, and has a coaching certification from High Performance Institute.  She is available for speaking engagements or workshops and will be a speaker at the April ERE Recruiting Conference in San Diego.

Episode highlights:

Why is it important?

Planning & Kicking off your hiring plans for 2019

Define who “We” are and Who we need

Evaluating your internal team

Employment Branding/Messaging

Take Aways