Proactively attracting the best talent is becoming increasingly mission-critical for organizations. Employees and candidates know exactly what they want from work, and in a sea of high attrition rates and low engagement, it’s the companies who are leveraging a strong brand that are coming out on top in this war for talent. And recruitment marketing could be the key to this success.
Joining us on the show to talk about this is Lori Sylvia, the Founder of Rally Recruitment Marketing, an online community of over 30,000 professionals learning best practices in recruitment marketing. She’s here to talk about the importance of analytics and measurement when it comes to this discipline, how recruitment marketing enables TA to do their best work and why the adoption of marketing tools and tactics can future-proof and elevate your approach to recruitment.
News stories:
https://www.fastcompany.com/90706385/6-ways-to-better-compete-for-talent-in-2022
https://www.forbes.com/sites/forbeshumanresourcescouncil/2021/07/30/three-reasons-your-recruitment-marketing-efforts-are-missing-the-mark/?sh=3e9b3f3c1f65
Lori's article:
https://rallyrecruitmentmarketing.com/2022/02/surprising-shifts-talent-attraction-2022