Transcript:Steven Jack Butala:Jack and Jill here.Jill K DeWit:Hello.Steven Jack Butala:Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.Jill K DeWit:And I'm Jill DeWit broadcasting from the Valley of the Sun.Steven Jack Butala:Today Jill and I are talking about hiring your first land business employee.Jill K DeWit:I'm excited about this topic. We went into great detail on this the other day in Career Path as we brought ahead some of our staff to help these professional investors. It was really interesting the way the conversation went and what people need help with, and even just wrapping your head around this whole thing. So, we're going to talk about that today.Steven Jack Butala:People in career path thought we had a real positive response. Everybody had thought it was really useful. Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free.Jill K DeWit:Oh, I thought you were going to say something else. You're going a little ahead. No, that's it? Oh, I'm making notes about the show. So Dan wrote, "I was walking some properties a few counties over yesterday, and I went to visit a property that I have had listed with a broker for five months. I was going to take some better photos than she had, preparing just to sell it myself. There was not even a sign on the property. I couldn't believe it. How motivated is she to sell my property? Not motivated enough to even put a sign up? I'm asking to terminate the listing agreement early. Seriously, it's nicer than a lot of the surrounding properties and it has a nice shed and a well. No wonder there's no interest. So the broker got right back to me like immediately. She said the sign keeps getting stolen and they cost a hundred dollars each to put out, so they stopped placing them in that area about a year ago."Steven Jack Butala:That's a good firewood.Jill K DeWit:That's hilarious. "She said, no problem on her end terminating the listing agreement, that she'll send over the form ASAP. Made it sound like she doesn't like that area very much. Why wouldn't she just say that initially? But whatever. A few months ago, other brokers and she herself claimed she was the expert in this area. So this confirms it. I am actually the expert in this area. I have sold five 40-acre parcels in this little area in the past year, which is more than any of the local people. I was just trying to save myself some time and energy, but in this case, there's nobody local to help. I'll just keep on doing it my way."Steven Jack Butala:There's a real clear message in this. This is very hard for new people to understand. People like Dan, who's a very successful member and a Land Academy alumni, I mean Career Path alumni have understood this. Dan specifically has understood this since the beginning. You are the expert. These are rural markets.Jill K DeWit:That's true.Steven Jack Butala:The people that live there, they're not experts about their real estate. They're experts about the job they have. Maybe they're expert farmers, but they're not experts about land in the area. Just like if you live in an urban area like we do, if you ask your neighbors what their house is worth, they're probably not going to know. But we do.Jill K DeWit:That's very true.Steven Jack Butala:Week by week we know what the value of our stuff is. So, you're the expert.Jill K DeWit:It's very, very true. This is a tough one. I've been in this situation and I get it. Sometimes it's hard to find the right people. And you're right, I would've done the same thing. That when you say, "Let's end the agreement," they go, "Sure, fine." They don't care. That tells you they don't care. It's sad. The good news is, here's what I think's happening too right now, and I don't know when this was written, but-Steven Jack Butala:Really recently,Jill K DeWit:The good agents are going to rise at the top and they're going to be left,