The UFC 300 poster was revealed on Wednesday and it was met with a whimper, along with a bunch of shade thrown in the UFC's direction. Should we have been surprised by this poster considering the landscape of the company in 2024?

On an all-new edition of Heck of a Morning, MMA Fighting's Mike Heck reacts to the poster, and gives an explanation as to why it was to be expected with the promotion being the star of the show in today's UFC. Additionally, topics include the UFC reaching a settlement agreement for $335 million in their antitrust lawsuits, what we've been able to learn about it, why it's a short term loss for the UFC, yet worth every penny for them in the long run, what it means for the PFL and other promotions, Bo Nickal's UFC 300 main card placement, Calvin Kattar vs. Aljamain Sterling flying under the radar, and much more.

You can listen live to Heck of a Morning Tuesdays, Thursdays, and Fridays at 10 a.m. ET on the MMA Fighting Twitter Spaces.

• Follow Mike Heck: @MikeHeck_JR

Subscribe to MMA Fighting

Check out our full video catalog

Like MMA Fighting on Facebook

Follow on Twitter

Read More: http://www.mmafighting.com

Learn more about your ad choices. Visit podcastchoices.com/adchoices