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Can you really have a profitable holiday sales season without the burnout?

 Absolutely — but only if you plan ahead.

In this episode, Kaylie and Delores share how to prep for holiday sales now (yes, even in August!) so you’re not scrambling through Q4. 

Whether you sell handmade goods, digital products, art prints, or teach online — this episode is packed with real examples, tools, and advice to help you lay the groundwork calmly.

✨ Topics We Cover:

• Why your November sales are built in August
• How Delores plans 12–18 months in advance (and why you should, too!)
• What to repurpose, refresh, or bundle from last year’s offers
• How to spot trends and winning product ideas on Etsy and Pinterest
• Gifting psychology + easy upsell ideas for handmade & digital sellers
• Smart scheduling tips for emails, Pinterest, and social content
• Print-on-demand tips (platforms like Zazzle, Printify, Gooten & more)
• How small touches = big brand loyalty
• The importance of visuals, mockups, and batching promo graphics

Whether you're launching a seasonal product line or want to prep a few evergreen giftables, this episode is your calm-before-the-chaos checklist.

🎁 Plus, Kaylie shares details about her upcoming Holiday Sales Prep Workshop — a planning session to help you map your offers, email strategy, and visuals with ease. Find the waitlist link in the show notes!

🎧 Listen now and start building a holiday season that sells without the stress.

🔗 Resources mentioned:
– Kaylie’s Holiday Email Templates + Workshop Waitlist (You will get the option for the holiday email bundle

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Kaylie Edwards - Instagram - Website - Facebook - Threads

• 5 Day FREE Email List Kickstart Challenge
• New Handmade to Scalable Beta Course

Delores Naskrent - Website & Digital Art School - Instagram - Facebook - Pinterest - Youtube

• Procreate Foundations Course
• Affinity Foundations Course