In this episode of Add To Cart, we are joined by Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access.  Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures.  In this chat, Holly shares how Carted works, with the product API at its core but a front-facing consumer offering using that product API.  She also shares how she approaches the pitch process and her thoughts on the future of contextual commerce.

Links from the episode:

Carted

Deliver In Person (sponsored)

Shopify Plus (sponsored)

Questions answered:

• What does the Carted experience look like for the consumer today?
• How are you designing Carted to keep users engaged after they’ve downloaded the app? 
• How do you see the future of contextual commerce playing out?

This episode was brought to you by…  

Deliver In Person

Shopify Plus

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Holly Cardew from Carted

Holly is the Founder and CEO of Carted. Carted is building the world’s best shopping experience by collecting, standardising, and connecting all of the world’s products (billions of products from millions of merchants)  into a single source of truth - a product graph. Carted’s Product Graph will forever change the shopping landscape. Also recognising the immediate need for better shopping experiences, Holly and the team at Carted have been working on the Carted App which puts personalised shopping at users' fingertips, all powered by Carted's Product Graph.

Holly is passionate about reshaping the future of shopping and already has a track record of success in ecommerce, having built and launched five Shopify apps used by over 30,000 merchants globally.

You can contact Holly at

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