Welcome back to another episode of Startup to Storefront, where we explore the journeys of innovators and entrepreneurs breaking new ground. Today, we are thrilled to have Jasmine Mooney on the show. Jasmine is a dynamic female founder who has made a remarkable shift from owning bars and restaurants to leading a cutting-edge company that creates innovative health products. Her company, which is PhD-led, focuses on leveraging the power of functional mushrooms, adaptogens, nootropics, and ketones to offer healthy alternatives that promote longevity and enhance quality of life. This week, you'll discover: How Jasmine made the leap from owning bars and restaurants to entering the CPG industry. Jasmine's personal health journey with natural medicine and ketones. Why Holy Water is unique as the only functional beverage incorporating ketones. Tune in for an episode filled with insights, inspiration, and actionable advice for anyone interested in health, wellness, and entrepreneurship!