In this episode of Writing at the Red House, Kathi Lipp teams up with Roger Lipp and Tenneil Register to help listeners brainstorm titles, hooks, and lead-ins that feel like an invitation—not clickbait. They unpack why the reader’s felt need must be your filter, how to guide AI with your actual voice and audience avatar, and how to avoid those cheesy, off-brand suggestions that make your people cringe. Listeners will learn:

• How to articulate your audience’s felt need so titles land instantly

• What to feed AI (your voice and your avatar) to get better ideas, faster

• A simple Venn diagram approach—audience + voice + information—to keep titles on target

• Why “classy, not clickbait” builds trust (and clicks)

• A short homework assignment to prep for next week’s on-air title workshop

Perfect for overwhelmed writers juggling life and deadlines, this conversation gives you practical steps to move from bland to brilliant—without losing your voice or your values. Stick around for the homework so you’re ready for next week’s “Magic Formula of Threes” title sprint.