What role does fitness play in preventive healthcare after 50? I believe it's a big one, as does my guest this week on the Optimal Aging podcast, the show all about getting more mature adults to live healthier lives. New York urologist Dr. David Shusterman says more mature adults are understanding the relationship between exercise and healthy living -- and they want to make the most of their lives, regardless of age. We talk about changing hormones, prostate health, sex, Botox -- and, yes, the importance of staying physically fit. It's a helpful conversation and provocative in the best way. I hope you enjoy it. And please subscribe to Optimal Aging, leave a review, recommend us to a friend. Resources <a href='https://modernurologist.com'>Modern Urologist</a>, the doctor's practice <a href='https://primefitcontent.com'>Prime Fit Content</a>, my site to help gyms reach more people over 50

What role does fitness play in preventive healthcare after 50? I believe it's a big one, as does my guest this week on the Optimal Aging podcast, the show all about getting more mature adults to live healthier lives. New York urologist Dr. David Shusterman says more mature adults are understanding the relationship between exercise and healthy living -- and they want to make the most of their lives, regardless of age. We talk about changing hormones, prostate health, sex, Botox -- and, yes, the importance of staying physically fit. It's a helpful conversation and provocative in the best way. I hope you enjoy it. And please subscribe to Optimal Aging, leave a review, recommend us to a friend. Resources Modern Urologist, the doctor's practice Prime Fit Content, my site to help gyms reach more people over 50

What role does fitness play in preventive healthcare after 50? I believe it's a big one, as does my guest this week on the Optimal Aging podcast, the show all about getting more mature adults to live healthier lives. New York urologist Dr. David Shusterman says more mature adults are understanding the relationship between exercise and healthy living -- and they want to make the most of their lives, regardless of age. We talk about changing hormones, prostate health, sex, Botox -- and, yes, the importance of staying physically fit.&nbsp;It's a helpful conversation and provocative in the best way. I hope you enjoy it. And please subscribe to Optimal Aging, leave a review, recommend us to a friend. Resources <a href="https://modernurologist.com" rel="noopener noreferrer">Modern Urologist</a>, the doctor's practice <a href="https://primefitcontent.com" rel="noopener noreferrer">Prime Fit Content</a>, my site to help gyms reach more people over 50

Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/">https://primefitcontent.com</a>

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Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming back Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week. 💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: https://primefitcontent.com

Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic. Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you: <ul><li>Stand out in a crowded fitness market</li><li>Connect with older clients who value quality</li><li>Build trust through storytelling and clarity</li><li>Keep members engaged and coming back</li></ul> Whether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include: • Fitness marketing for adults 50+ • Email, video, and blog content that actually works • Branding, storytelling, and building trust • Retention strategies for gyms and training studios • Trends in wellness, longevity, and brain health Subscribe now and learn how to build a better fitness business — by helping people age well and live better. Visit: <a href="https://primefitcontent.com/" rel="noopener noreferrer">https://primefitcontent.com</a>

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Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1

Hormones, Sex, and Staying Attractive: How Fitness Fits into Preventive Care after 50. Season 3, Episode 1

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