Ever wonder what makes a banner ad actually work? 

As in: what separates a scroll-past banner ad from a stop-and-click banner ad?

While Kate and I don’t have the data from these ads, we do have some thoughts on 8 different banner ads. 

Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds).

Some have solid messaging.

Some…not so much.

While this is a very visual episode and I recommend watching on YouTube, Kate and I do read the copy out loud so you can listen, too (we know at least a couple of you listen in the school pick-up line; we’ve got you!!).

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Mentioned in the Episode

• What’s a Creative Brief? A Guide to a Copywriter’s Essential Document
• How Copywriting Projects Actually Come Together
• How To Come Up With Wildly Effective Copywriting Concepts
• Ep. 21: How Copywriters and Designers Work Together with Yoav Broum

Related Links

• The Biggest Banner Ad Writing Mistakes

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