For Jonathan, who was a software developer before he became a business coach, freelance life began after an epiphany. While working with a team as an employee, Jonathan realised that many of the problems they faced were caused by hourly billing.

And so Jonathan started his own shop offering software consultancy with fixed prices based on value rather than time.

Today, after a successful career in the tech industry that saw him flying all over the world to give talks and consult with businesses, Jonathan’s teaching independent professionals how to stop exchanging their time for money.

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