Business is Boring is a weekly podcast series presented by The Spinoff in association with Callaghan Innovation. Host Simon Pound speaks with innovators and commentators focused on the future of New Zealand, with the interview available as both audio and a transcribed excerpt. This week he talks to Ben Nathan, CEO and Founder of Container Door.

You might have, like I have, got an email out-of-the-blue from a friend asking you if you'd be keen to grab a piece of outdoor furniture, or a scooter, or a mattress comfort overlay thingy, or pretty much anything you can think of, in order to help them fill up a container and get theirs and yours sent to you for a price way under what you'd normally pay.

And then, like me, you've probably gone to the website to find out what on earth they are on about and found a lot of things you weren't previously aware you were in the market for, but look pretty good and very well priced.

And then you've probably fired off one of those emails off yourself to another friend. If you're still with me and don't know what I'm on about... the website is called Container Door, and it is an ingenious idea from a long-time entrepreneur with an eye for: what people like, value for money and the power of a brand at a good price. Ben Nathan is the CEO and Founder of Container Door, and prior to that has taken many of the best known brands in New Zealand apparel and found new homes, wider markets and new opportunities for them. If you've been keeping an eye on fashions for a while you'd know the brands Norsewear and Hero, Principals and Barkers Men's clothing, all having found new leases of life with Ben.

To talk the journey, the power of a brand and sourcing things people just need to have, Ben joined the podcast.

Hosted on Acast. See acast.com/privacy for more information.

Learn more about your ad choices. Visit megaphone.fm/adchoices