How a Double Mailer Works and Why (LA 1764)

Transcript:

Steven Jack Butala:Steve and Jill here.

Jill DeWit:Hi.

Steven Jack Butala:Welcome to the Land Academy Show, entertaining land investment talk. I'm Steven Jack Butala.

Jill DeWit:And I'm Jill DeWit, broadcasting from the Valley of the Sun.

Steven Jack Butala:Today, Jill and I talk about how a double mailer works and why. What the hell is a double mailer, Jill?

Jill DeWit:I know. Are you going to explain it?

Steven Jack Butala:Sure.

Jill DeWit:Okay, good.

Steven Jack Butala:This happened by accident. Here's what a double mailer is. We had a guy call us on clubhouse, who was a long time member, pretty successful actually, and said, "I just sent out a mailer in an area and found out after I sent it out that somebody right before me mailed the same thing." And we talked about it and he got all kinds of deals about out of it. And the first guy who sent the mail out didn't. So now, he does it on purpose. He sends out the mail first... This is a double mailer, sends out the mail for himself and then waits about a month and sends it out again and does a bunch of deals.

Jill DeWit:There you go. Now we had the show.

Steven Jack Butala:Before we get into it, let's take a question posted by one of our members on the landinvestors.com online community. It's free. I hope you know this by now. We have a full blown commercial printing company called Offers 2 Owners. Jill and I set this company up several years ago, because we were frustrated about outsourcing our mail to other commercial printing companies that didn't understand our business. So that's a couple years ago. So last month, we actually sent out about 800,000 offers on behalf of our customers and members. So if you think this is for you, check out offers2owners.com.

Jill DeWit:Afrain and Martha wrote when doing your search in data tree, do you all exclude corporate owners? I've been excluding corporate owners, do not mail and HOA and all my mailers, but I wonder if I'm missing good deals because of it.

Steven Jack Butala:So this is a theme in these questions for this week. This isn't the first or this is not the last question that pertains to this topic and I'm going to answer it emphatically like this.

Jill DeWit:Okay.

Steven Jack Butala:This is the worst idea ever.

Jill DeWit:Yep. I was going to say.

Steven Jack Butala:In Land Academy 3.0, which is the most recent education product that Jill and I put together for members, we have a list of very, very specific list of things that you should exclude in your mailer. And they are owners. For example, if a property is owned by the United States of America in your data set, I think you're wasting your time and money by sending them mail.

Jill DeWit:Yeah, those should not get mail.

Steven Jack Butala:If you're sending an offer to the county of X, wherever you're mailing it, they're not going to respond. They're not actually even able, even if they wanted to sell you property. It's government property. So there's a whole list of things like that. Railroads and cemeteries and hospitals, they're not going to respond. I think it's a waste of 50 cents.

Jill DeWit:However...

Steven Jack Butala:I can't name the number of properties that we purchase from companies. All of our properties are-

Jill DeWit:Those should stay in.

Steven Jack Butala:All of our properties are owned by companies, the companies that we own and we sell property all the time.

Jill DeWit:Yeah. HOA should stay in.

Steven Jack Butala:All of that.

Jill DeWit:So yeah. So the basing is everyone go look at the list like Jack's saying and take those out, just the obvious ones. But yeah, if you've taken out any corporate owner, are you taking out trust too? Gosh. How many properties, like maybe your personal residence is in a trust as it should be, kind of thing. If you take out corporate owners, you're missing me, all my properties that I own. That's the way of the world nowadays.