This week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective.

Kendall shares insights on:

• What a services guide is
• Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy
• How a services guide can help build an email list
• Why freelancers should be displaying their rates, even if your pricing can vary
• The essential elements for a compelling services guide
• Tips for incorporating authentic brand voice and storytelling

Connect with Kendall through her website: https://candidcollective.co/

or on LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Sign up for her newsletter via: https://wallflowerfridays.com/

Listen to the Beyond Margins podcast here: https://open.spotify.com/episode/6l5VbkGzhcZvUot9optKPf?si=nXFQIPaITIeynS3Y9cJw4g

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected] for the details.

Episode edited by Marker Creative Co www.markercreative.co