Restoration Pros Unplugged

How AI and Offshore Talent Are Reshaping Restoration Staffing with Paul Sanneman


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Struggling to find and keep good people in your restoration business? You’re not alone.

In this episode of Restoration Pros Unplugged, host Clinton James (CMO, Water Restoration Marketing) sits down with Paul Sanneman, founder of Contractor Staffing Source, to talk about why the “labor shortage” in restoration is often a self-created problem and what you can do about it.

Paul breaks down the biggest hiring myths holding contractors back, like:

- Only recruiting when you “need someone”

- Thinking employees are “too expensive”

- Trying to DIY recruiting without a real system

He then walks through a simple, repeatable hiring process: writing strong job ads (with the help of AI), posting them everywhere, speed-to-lead on applicants, detailed assessments, video interviews, background checks, and proper onboarding that makes new hires say, “I made the right move.”

Clinton and Paul also dig into how AI and offshore talent are changing the game for restoration companies. You’ll hear how owners are using remote team members for roles like admin, estimating, job costing, and marketing often at a fraction of the cost without sacrificing quality or communication.

If you’re a restoration owner tired of starting from scratch every time you need to hire, this episode will show you how to build a steady pipeline of qualified candidates and treat recruiting like marketing: ongoing, systemized, and budgeted.

Visit: https://contractorstaffingsource.com/

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Want to grow your restoration brand and generate more water jobs with expert marketing?

Book a free strategy session with our team at Water Restoration Marketing:
https://www.waterrestorationmarketing.net/schedule

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Restoration Pros UnpluggedBy Clinton James

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