Welcome to the What's Next! Podcast with Tiffani Bova. 

 

I'm thrilled to have two guests with me this week. The first is Adam Brotman. He is the co-founder and co-CEO of the strategic consultancy Forum3. He was the inaugural Chief Digital Officer at Starbucks, where he played a pivotal role in launching the company's renowned mobile payment and loyalty platform. His leadership extended to strategic roles at J. Crew, MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement. We're also joined by Andy Sack, who is the co-founder and co-CEO of Forum3. He brings more than 20 years of entrepreneurial and investment experience in high tech and finance to this role. As the founder and managing partner of Keen Capital, he focused on blockchain ventures. In addition, he is a former advisor to Microsoft CEO Satya Nadella. Andy’s successful track record includes leading tech stars in Seattle and selling multiple technology companies to giants such as Microsoft and the New York Times Digital. 

 

THIS EPISODE IS PERFECT FOR… anyone trying to figure out how AI will impact their work and business.

 

TODAY’S MAIN MESSAGE…the pace of AI advancement is exponential, as most of us have seen firsthand. AI isn’t just about driving efficiency or cutting costs but about reimagining how businesses operate, how decisions are made, and how leadership itself evolves. In this conversation, Adam and Andy share how the rise of agentic AI will impact every layer of a business and why ignoring it isn’t an option.

 

KEY TAKEAWAYS…

• Being “AI-first” means rethinking decision-making, not just speeding it up.

• The best AI playbooks involve experimentation, not perfection.

• The most effective leaders of this day and age will learn to manage both people and AI.

 

WHAT I LOVE MOST… I love the reminder that this shift isn’t just about technology, it’s about leadership. Being future-ready means embracing experimentation, staying curious, and helping your teams navigate change with clarity and responsibility.

 

Running Time: 32:11

 

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Find Adam Online:

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Adam and Andy’s Podcast

AI First with Adam and Andy

 

Adam and Andy’s Book:

AI First: The Playbook for a Future-Proof Business and Brand