How AI is Actually Changing Estate Agency, with Mal McCallion

AI isn’t some far off concept, it’s already reshaping the UK property market. In this insightful conversation, Mal McCallion, a seasoned figure behind Zoopla, Primelocation, and GetAgent, shares how artificial intelligence is transforming the way estate agents work today.

From smarter prospecting to virtual staging and deep market research, AI is doing far more than writing property brochures. Mal explains how it’s shifting the balance, taking the heavy lifting off agents so they can focus on what really counts: people. But with that shift comes opportunity and responsibility. Understanding how to use AI effectively could be the difference between falling behind and leading the charge.

This isn’t about machines replacing agents, it’s about giving professionals the tools to stand out, build stronger relationships, and deliver service at scale without sacrificing the human touch.

Click play to see where the future’s heading, and let us know how AI is changing your agency.