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We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments.

Timestamps:

(00:00) - Introduction

(03:40) - Shadowbans & algorithm myths

(05:27) - What virality really means

(07:19) - How niche creators can reach wider audiences

(10:49) - Formats for “boring” businesses

(12:14) - Mindset shift for viral potential

(14:50) - Man-on-the-street brainstorm

(17:04) - What can go wrong with live formats

(20:45) - Dialogue demo & emotional tension

(23:25) - Should you delete non-performers?

(25:14) - Faceless content vs personal connection

(32:25) - Brendan’s personal brand & communication style

Check out today's guest, Brendan Kane:

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