In this episode, Rick interviews Dan Park, VP of sales for InBody, an advanced device that measures body composition through bioelectrical impedance analysis (BIA).

It's a quick, noninvasive, accurate body composition analyzer providing a detailed breakdown of your weight in terms of muscle, fat, and water.

Dan explains the technology behind the InBody, how they have scaled in both the medical and fitness space, and what's next for the company.

Hear why and how Alloy incorporates the InBody into the sales process and how it improves the customer experience and drastically reduces the client's TTV (time to value).

Key Takeaways

- How InBody got started (01:17)

- The science behind InBody's accuracy (05:22)

- How InBody reduces Time to Value (09:37)

- How InBody helps with social proof (12:46)

- Where InBody device is used besides fitness (16:52)

- How InBody helps with sales (21:33)

- Next steps for InBody (30:06)

Additional Resources:

- Learn more about InBody

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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