In this episode, Rick shares his 33-year fitness entrepreneurship journey from a personal trainer working his way through college to a fitness franchising powerhouse.

With over 320 locations awarded and 100+ open, Rick reveals what it takes to build a scalable, sustainable, and high-retention fitness brand.

Rick explains how AI and automation are changing franchising by streamlining operations and improving retention.

He shares tips on how to integrate AI seamlessly in a fitness business and how Alloy keeps franchisees engaged without overwhelming them with tech.

With Alloy having quickly expanded over the past few years, Rick talks about the challenges of this rapid expansion and why simplifying processes is key to franchise success.

🎧 Don’t miss this episode if you’re interested in fitness franchising or the future of AI-driven business models!

Key Takeaways

Intro (00:00)

Rick’s “33-year overnight success” story (03:52)

AI’s role in franchise efficiency (08:14)

Agentic AI’s future impact (12:27)

Tech tools for franchisee onboarding (16:55)

Behavioral change features in Alloy’s consumer app (21:05)

Why franchisee success is the #1 metric (25:08)

Rick’s must-have tech tool (30:38)

“Eating glass” entrepreneurship quote (32:11)

Additional Resources:

Book Mentioned

- The Road Less Stupid

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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