The 10-Minute Take

How Apple became the most valuable public company in the world


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Apple is within striking distance of a historic USD$2 trillion valuation, buoyed by a loyal customer base and our collective dependence on smartphones. Even amid a global pandemic, the company has benefited from a boost in sales thanks to government stimulus. But can the company continue to stay hungry (and foolish, as Steve Jobs would say) in its dominant market position? And how will it fare in the face of lawsuits and antitrust probes? Robert Muller, RBC Capital Markets' Enterprise Hardware Analyst, shares what's behind Apple's growth.
For more insights about social, economic and technological trends, visit rbc.com/thoughtleadership.
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