Land of the Giants

How Apple Got Its Groove Back


Listen Later

In 1997 Apple was on the verge of bankruptcy and falling far behind its biggest competitor, Microsoft. But that all changed when Apple started building revolutionary new devices that strayed from its roots as a computer company. The iPod and the iPhone propelled Apple from an underdog to the company that dominates the way we think about consumer electronics today.

  • Hosted by Peter Kafka (@pkafka)
  • Enjoyed this episode? Rate us ⭐️⭐️⭐️⭐️⭐️ and leave a review on Apple Podcasts.
  • Want to get in touch? Tweet @recode
  • Subscribe for free. Be the first to hear next week's episode by subscribing in your favorite podcast app.
  • Learn more about your ad choices. Visit podcastchoices.com/adchoices

    ...more
    View all episodesView all episodes
    Download on the App Store

    Land of the GiantsBy Vulture

    • 4.5
    • 4.5
    • 4.5
    • 4.5
    • 4.5

    4.5

    2,161 ratings


    More shows like Land of the Giants

    View all
    Freakonomics Radio by Freakonomics Radio + Stitcher

    Freakonomics Radio

    32,034 Listeners

    Planet Money by NPR

    Planet Money

    30,698 Listeners

    Marketplace by Marketplace

    Marketplace

    8,768 Listeners

    Explain It to Me by Vox

    Explain It to Me

    7,859 Listeners

    The Gray Area with Sean Illing by Vox

    The Gray Area with Sean Illing

    10,729 Listeners

    Switched on Pop by Vulture

    Switched on Pop

    2,674 Listeners

    Pivot by New York Magazine

    Pivot

    9,594 Listeners

    Gastropod by Cynthia Graber and Nicola Twilley

    Gastropod

    3,655 Listeners

    The Vergecast by The Verge

    The Vergecast

    3,703 Listeners

    Decoder with Nilay Patel by The Verge

    Decoder with Nilay Patel

    3,154 Listeners

    Channels with Peter Kafka by Vox Media Podcast Network

    Channels with Peter Kafka

    555 Listeners

    Uncanny Valley | WIRED by WIRED

    Uncanny Valley | WIRED

    501 Listeners

    The Daily by The New York Times

    The Daily

    112,501 Listeners

    Good One by Vulture

    Good One

    1,481 Listeners

    Bold Names by The Wall Street Journal

    Bold Names

    1,452 Listeners

    Today, Explained by Vox

    Today, Explained

    10,243 Listeners

    The Journal. by The Wall Street Journal & Spotify Studios

    The Journal.

    6,086 Listeners

    Waveform: The MKBHD Podcast by Vox Media Podcast Network

    Waveform: The MKBHD Podcast

    5,978 Listeners

    Cautionary Tales with Tim Harford by Pushkin Industries

    Cautionary Tales with Tim Harford

    5,148 Listeners

    Unlocking Us with Brené Brown by Vox Media Podcast Network

    Unlocking Us with Brené Brown

    23,603 Listeners

    A Touch More with Sue Bird & Megan Rapinoe by Vox Media Podcast Network

    A Touch More with Sue Bird & Megan Rapinoe

    729 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,528 Listeners

    Good Noticings by Vox Media Podcast Network

    Good Noticings

    6,470 Listeners

    Unexplainable by Vox

    Unexplainable

    2,308 Listeners

    Cover Story by New York Magazine

    Cover Story

    1,219 Listeners

    Not Just Football with Cam Heyward by Cam Heyward

    Not Just Football with Cam Heyward

    151 Listeners

    Networth and Chill with Your Rich BFF by Vivian Tu

    Networth and Chill with Your Rich BFF

    1,750 Listeners

    The Economics of Everyday Things by Freakonomics Network & Zachary Crockett

    The Economics of Everyday Things

    1,649 Listeners

    Served with Andy Roddick by Served with Andy Roddick

    Served with Andy Roddick

    1,079 Listeners

    Prof G Markets by Vox Media Podcast Network

    Prof G Markets

    1,411 Listeners

    The Wirecutter Show by The New York Times

    The Wirecutter Show

    1,170 Listeners

    Bird's Eye View with Sue Bird by Sue Bird

    Bird's Eye View with Sue Bird

    434 Listeners

    Solutions with Henry Blodget by Vox Media Podcast Network

    Solutions with Henry Blodget

    31 Listeners