Nudge

How black cab drivers memorise every road in London


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London black cab drivers memorise (almost) every road in the city. I wanted to know how.

Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and I attempt to memorise every capital in the world. 


Tom’s YouTube Channel: https://www.youtube.com/@TomtheTaxiDriver

Full video of my attempt to name all 202 capitals: https://youtu.be/IAsyqI22m4g

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Take my marketing course: https://science-of-marketing.teachable.com/

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NudgeBy Phill Agnew

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