010-On this episode I'm joined by Caitlin McColl, one of our beloved pet photographers Down Under. In addition to running Ragamuffin Pet Photography and co-hosting the Pet Photographer's Club podcast, Caitlin leads a brilliant program called From Concept to Coffee Table, designed to teach pet photographers how to build their client base through self-published books. 

If you have a book project in mind, or are looking to increase your reach, reputation and revenue, grab your pen and notepad—you'll definitely want to jot down some notes. 

What To Listen For: 

• Why it's critical that people pay to participate
• How to find enthusiastic promotional partners
• A common trap to avoid while shooting book clients
• The one thing you must have in place before launching a book project

Intrigued and ready to learn more? Use the code HOTD to save $200 on Caitlin's 12-month resource-rich program, designed to increase your revenue many times over and get your gorgeous coffee-table book out into the world! 

Resources From This Episode: 

• From Concept to Coffee Table: Self-Publishing for Pet Photographers Program
• FREEBIE - 5 Common Self-Publishing Mistakes Photographers Make
• The Pet Photographer's Club podcast 
• Ragamuffin Pet Photography 
• Hair of the Dog Academy 
• Hair of the Dog Facebook group

Download a PDF transcript for this episode:

JOIN THE PARTY:

• Connect with us on Instagram
• Explore valuable pet photography resources here
• Discover effective pricing and sales strategies for all portrait photographers.
• Ready to grow your business?  Elevate helps you do just that.
• Check out our recommended gear and favorite books.