Looking to build your brand? Social Media has dominated the marketing world and allows small businesses to grow. Social Media Analytics are tools you can use to gather data and measure your performance on your social media pages. If you are looking to grow your social media base, or hoping to learn more about your followers (who are potential customers) you’ll want to leverage social media analytics for your business. Social media analytics tools can be accessed for free by some accounts on Facebook, Instagram, and Twitter. You can also opt for third-party analytics tools like Sprout Social or Later.com

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