Money is one of the most emotionally charged topics in business , especially when your income isn’t consistent. In this episode I sit down with Natasha Etschmann (or tashinvests on Instagram) to unpack how founders can actually use their business as a vehicle to build long-term wealth.

Natasha shares her journey from working as a support worker to building a personal brand, becoming a licensed financial adviser and accumulating over $300K in shares as well as owning multiple properties.

We break down the real financial decisions business owners face, from managing irregular income, building financial buffers, investing in property vs shares and how to start treating your business like a genuine asset.

We also explore the mindset side of money: why wealth conversations trigger people online, how financial stress affects decision making, and why ambition around money shouldn’t be demonised.

Follow Tash here.

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