A roll of toilet paper might not sound revolutionary, but Who Gives A Crap turned it into a business that gives half its profits to improve sanitation around the world. Today we talk about how putting purpose behind your business can drive growth, why profit still needs to come first, and how the two can work together to create something meaningful.

On this episode, we discuss:

(00:00) Why Marty Brought Toilet Paper To The Studio
(00:13) How “Who Gives A Crap” Turns Toilet Paper Into Purpose
(01:49) How The Company Links Profit To Giving Back
(03:05) Can Purpose And Profit Coexist In Any Business?
(04:33) Simon Griffiths And The B Corp Model Explained
(06:11) Profit As The Driver Of Impact – $70M Revenue And $5.8M Donated
(09:43) “Who Gives A Crap” Raises $41.5M To Grow Its Mission
(11:38) 1% For The Planet And Other Impact Business Models
(15:07) Marty’s Lesson On Revenue Before Charity
(24:03) Building Purpose And Giving Into Everyday Business

Check out the free resources from Inovayt here.

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The Numbers Game is brought to you by Future Advisory & Inovayt.

Hosts:
Nick Reilly
Jason Robinson
Martin Vidakovic

This podcast is produced by VIDPOD.

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