Sounds Profitable

How Can Spotify Make Streaming Ad Insertion Stick?


Listen Later

Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up). 
Listen to learn about: 
  • The origins of streaming ad insertion
  • How streaming ad insertion differs from dynamic ad insertion
  • How streaming ad insertion and dynamic ad insertion can work together 
  • Why publishers benefit from streaming ad insertion
  • How this discussion affects Apple, Amazon, and more companies
  • Sounds Profitable’s presence at Podcast Movement and SXSW

  • Links:
    • Bryan Barletta
    • Arielle Nissenblatt
    • Tom Webster
    • The article we’re discussing
    • Podcast Movement
    • Sounds Profitable at SXSW
    • Credits:
      • Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster
      • Produced by Spooler Media
      • Hosted on Art19
      • Recorded on SquadCast.fm 
      • Edited by Reece Carman and Ron Tendick

      • ...more
        View all episodesView all episodes
        Download on the App Store

        Sounds ProfitableBy Bryan Barletta

        • 4.5
        • 4.5
        • 4.5
        • 4.5
        • 4.5

        4.5

        22 ratings


        More shows like Sounds Profitable

        View all
        The Joe Rogan Experience by Joe Rogan

        The Joe Rogan Experience

        229,046 Listeners

        Pivot by New York Magazine

        Pivot

        9,567 Listeners

        New Media Show (Audio) by Rob Greenlee

        New Media Show (Audio)

        27 Listeners

        Heavyweight by Pushkin Industries

        Heavyweight

        17,718 Listeners

        The Daily by The New York Times

        The Daily

        112,856 Listeners

        The Diary Of A CEO with Steven Bartlett by DOAC

        The Diary Of A CEO with Steven Bartlett

        8,654 Listeners

        Podnews Daily - podcast industry news by Podnews LLC

        Podnews Daily - podcast industry news

        85 Listeners

        Buzzcast by Buzzsprout

        Buzzcast

        179 Listeners

        Threedom by Scott Aukerman, Lauren Lapkus, Paul F Tompkins

        Threedom

        3,282 Listeners

        Grow The Show by Kev Michael

        Grow The Show

        333 Listeners

        Podnews Weekly Review by James Cridland and Sam Sethi

        Podnews Weekly Review

        21 Listeners

        Huberman Lab by Scicomm Media

        Huberman Lab

        29,253 Listeners

        The Town with Matthew Belloni by The Ringer

        The Town with Matthew Belloni

        1,129 Listeners

        Mixed Signals from Semafor Media by Semafor Podcasts

        Mixed Signals from Semafor Media

        202 Listeners

        PodBiz | Where's The Money In Podcasting? by Norma Jean Belenky & John Kiernan

        PodBiz | Where's The Money In Podcasting?

        8 Listeners