How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube as a powerful tool in Google Ads, addressing common questions about video campaigns, including how to effectively use in-feed ads and leverage your ecommerce product catalog.

Key Takeaways include:

• YouTube is the second largest search engine after Google.
• YouTube serves as a database of intent and interest data.
• Video campaigns in Google Ads require selecting a campaign subtype.
• In-feed ads can be used for brand awareness and mid-funnel engagement.
• Skippable video ads can be linked with product catalogs through Google Merchant Center.
• Ad creative is crucial in capturing viewer attention in the first few seconds.
• Automation in Google Ads can lead to better performance.
• Conversion tracking is essential for achieving CPA goals.

Tune in to Inside Google Ads Episode 54 now for your YouTube Ads 101 crash course with Google Ads Coach Jyll Saskin Gales!

You can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode54

Inside Google Ads course
Are you ready to master Google Ads, once and for all? Join Inside Google Ads and get instant access to more than 100 up-to-date tutorials, including Video campaigns explained, How to set up a Video campaign, How to optimize a Video campaign, Creating great video ads and the YouTube Ads Cheat Sheet! Learn more at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode54 

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