This week I am thrilled to have Cher Hale on the show. What I love most about Cher's story is how she demonstrates that we can each find ways, in our own lives and work, to right the wrongs we see in our society. One of the best part about entrepreneurship is that you have the freedom to do things your own way. And that's exactly what Cher is doing!

Cher started out as a waitress on the Las Vegas strip and freelanced on the side. We talk about how she never had a formal PR education but found a fantastic mentor who inspired her to dive headfirst into entrepreneurship instead.  Cher is the founder and director of Ginkgo Public Relations, a company that specializes in amplifying marginalized and underrepresented voices. After working in PR and realizing that the same voices were getting all of the attention, Cher decided to focus her attention on changing that. Her company now aims to reduce inequity in the media landscape, stop the perpetuation of harmful stereotypes, and offer much-needed representation across all sectors.