The Art of Selling Online Courses

How Elite Course Creators Price Differently


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In this eye-opening episode, I reveal the pricing strategy that allowed me to generate $1 million annually from an email list of just 1,000 people. Discover why approximately 10% of your audience will gladly pay 10× more for your offerings, and how implementing this approach has helped course creators across diverse niches add hundreds of thousands—even millions—to their revenue.

I break down:

  • The "power curve" principle that explains why this strategy works so reliably
  • Real examples from hobby niches (like bass guitar lessons) that added $1M+ annually
  • The exact coaching structure that allows you to charge 5-10× higher prices
  • How to implement this strategy without sacrificing your lifestyle or free time
  • Common objections and how to overcome them

Want to know exactly how much more money you could be making with your current audience? Visit pimpyourfunnel.com for a personalized report showing the revenue potential hiding in your business right now. It only takes 3 minutes to fill out, and you'll get a detailed breakdown of what steps you need to take to double your revenue.

If you've been focused on growing your audience when you could be dramatically increasing your revenue from your existing followers, this episode provides the roadmap to doubling your income with far less effort than conventional growth strategies.

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The Art of Selling Online CoursesBy John Ainsworth

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