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This episode of the Subscription Web Design Podcast features host Steve and guest Ezra McCarthy, a successful subscription web design agency owner. They explore Ezra's journey from starting a lawn care company to moving into web design, focusing on leveraging Google business profiles and reviews to build a strong online presence. They discuss the importance of niche specialization in web design and share strategies for attracting and retaining clients through compelling offers, effective pricing, and storytelling. Ezra shares insights on scaling a business, the value of podcast guesting as a marketing strategy, and the significance of being a 'Purple Cow' in the marketplace by standing out. The conversation also touches on the potential of referral and affiliate programs in growing a web design business.

00:00 Welcome to the Subscription Web Design Podcast!
00:49 Ezra's Journey: From Painting to Lawn Care to Web Design
01:17 The Power of Reviews and Online Presence
04:04 Leveraging Web Design and Reviews for Business Growth
08:18 The Importance of Niche Knowledge in Web Design
12:40 Building Influence and Authority in Your Niche
24:10 The Art of Crafting Irresistible Offers
30:16 Exploring Subscription Models and Customer Retention
32:17 The Power of a Good Product in Subscription Success
33:08 Debunking the Template Myth in Web Design
34:47 The Importance of Offering Comprehensive Services
35:25 Time Investment and Quality in Web Design
36:37 Leveraging Reviews for Business Growth
37:57 Strategic Pricing and Value Perception
40:48 Building Business through Affiliate Relationships
43:37 The Art of Storytelling in Business
47:48 Final Thoughts and Key Takeaways