FiiZ Drinks president Scott Ball joins the podcast to break down life operating in arguably QSR’s craziest market there is today—beverages. From dirty sodas to energy drinks to more, FiiZ has expanded to more than 70 locations since its 2014 founding. And the goal now is to open 500-plus units over the next 10 years in the U.S., with another 100 being launched in Canada. In just 2024, the brand served more than 200 million ounces of soda. We get into the growth ahead, what the brand is looking for in partners, and what it’s going to take to grapple with the biggest beverage leaders as consumers drive the category to new heights.