Logan Richetti dives into how Finley Capital built a database of over 1,000 active borrowers in just three years—and how you can use the same strategies to grow your private lending business. We cover some creative and often overlooked ways to grow your borrower list that you may have never considered. You’ll hear about an exciting new move from one of our LENDFAM members, who just launched a Quick Quote form on their website to capture leads more effectively.

We also talk about how to start building your network in a way that makes your private money lending business truly take off. It all comes down to being specific and intentional—telling people exactly what you want and following through on every touchpoint. It’s not just about using one strategy; the magic is in doing all the follow-up work. Whether it’s through social media, email campaigns, staying top of mind, or engaging with REI groups—every effort adds up and pays off.

We’ll also give you a sneak peek into how we’re rebuilding our email templates at Finley Capital and just how valuable a solid communication strategy can be. Plus, we share the story of a deal we recently lost—and the valuable lesson we learned from it. This episode is packed with real-world tactics, lessons learned, and actionable steps to help you become that lender. Don’t miss it!

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Are you a borrower, investor, or private lender looking to unlock new opportunities in real estate and private lending? Join Logan Richetti, founder of Finley Capital, as he shares expert insights and strategies from years of experience in the private lending industry. Tune in weekly for episodes covering all aspects of private lending—from securing hard money loans and private capital, to real estate investment tips, portfolio management, and retirement strategies. We’ve got everything you need to fuel your next big investment!

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