Jay Croft speaks with Andrew, a retired tech and travel executive and long-time gym-goer, who poses a provocative question: How can gyms stay relevant for older adults who are already fit? This episode dives into how fitness professionals can better serve this overlooked but important segment of the over-50 population. 

If you're a gym owner, trainer, or wellness pro working with older adults, this episode is a must-listen for understanding how to engage those who are fit and want to stay that way — with empathy, programs, and smart marketing.

🧑‍💼 Guest: Andrew

Bio: Andrew is a 69-year-old retired executive who has maintained a lifelong dedication to fitness. As a passionate gym-goer, he offers unique insight into the mindset and needs of fit older adults.
Location: Atlanta, GA

🕒 Timestamps:

• [00:00] Andrew’s mindset: Pushing limits while aging
• [01:00] Jay introduces Andrew and the core question of the episode
• [02:00] Who gyms typically market to — and who gets overlooked
• [03:00] The deconditioned vs. the conditioned population
• [05:00] The question from Andrew that sparked this episode
• [06:00] Concerns of active aging adults: injury, limitation, mindset
• [08:00] How gyms can help by adapting and supporting
• [10:00] Gym marketing misses for the 50+ fit population
• [12:00] Suggestions for better programming and language
• [14:00] The mindset shift: aging and adapting with strength
• [16:00] Prioritizing full-body health — including doctor visits
• [18:00] Community and mental health in gyms
• [20:00] What active older adults look for when gym-shopping
• [22:00] Building community and acknowledgment in fitness spaces

🔗 Resources & Mentions:

• Functional Aging Institute – https://functionalaginginstitute.com
  
  
• Prime Fit Content – https://primefitcontent.com
  
  

🎤 Host: Jay Croft

Jay is the founder of Prime Fit Content, helping fitness professionals attract and retain clients over 50 with smart, effective content marketing.

🌐 Podcast Website: https://primefitcontent.com

📥 Email: [email protected]

📱 Instagram: https://www.instagram.com/primefitcontent

🔗 LinkedIn: https://www.linkedin.com/in/croftjay

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