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Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek.
For more on 437 and show notes click here
Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.
By Shopify4.5
374374 ratings
Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure business— and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that includes a four-day workweek.
For more on 437 and show notes click here
Subscribe and watch Shopify Masters on YouTube!
Sign up for your FREE Shopify Trial here.

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