Koerner has gone all-in on media: 1.4M on Instagram, a 270k newsletter, and a YouTube channel he grew to 600k subscribers in a year. They get into how he cracked short-form, why he thinks attention is the only moat left once AI makes any business easy to build, and the filters he uses to decide what's actually worth starting.

Then they go somewhere completely different - they talk in great detail about his experience as a missionary for the LDS Church. Koerner spent two years in Hungary, knocked on roughly 25,000 doors as a self-described introvert, and discusses the skills it taught him that made him a better businessman.

Timestamps:

(00:00) Intro

(01:08) From Mobile Home Parks Tweeter to Business Media Juggernaut

(09:38) Why Audio Builds More Loyal Followers Than Anything Else

(12:21) Facebook's Hidden Creator Payouts — and Getting Shut Down Overnight

(17:11) The Two-Pizza Company: Building a Lean Content Machine

(23:36) From Impulse to Publication: How Content Moves Through the Factory

(28:13) The YouTube Split That Unlocked the Algorithm

(33:52) The Real Mission: Inspiring Strangers to Start a Business

(37:37) Why People Don't Act Until They Hit Rock Bottom

(40:03) Selling Religion Door to Door: The LDS Mission in Hungary

(50:01) 25,000 Doors, 11 Baptisms: What Mass Rejection Really Teaches

(56:53) Homecoming: The Most Depressing Day of His

(1:06:53) Violence and Death in the Missionary Life

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