Today I'm joined by Corina Holden, who turned her fashion blog into a $375,000/year business with a mix of digital products, subscription software, and a proven system that helps women build confident wardrobes.

Corina breaks down how she built multiple revenue streams through Meta ads, Pinterest, and automated systems - sharing how she's grown with 35% profit margins while raising five kids.

Then I work with her to map out a path to $250K in take-home pay with less hands-on time, transitioning from her current 15-20 hour workweeks to a more automated business that can run while she's away.

You'll get both tactical marketing insights and high-level strategy: from testing ad creative and leveraging Pinterest to creating Creator Flywheels that let you scale without sacrificing family time or freedom.

Timestamps:

00:00 Introduction

01:16 How to Build a $2 Million Creator Business

02:39 Finding Your Customer Pain Points

03:55 Starting a Blog That Makes Money

05:21 First Digital Product Launch

06:51 Meta Ads Strategy for Digital Products

15:26 Email Welcome Sequence Strategy

24:06 Creator Business Revenue Growth Analysis

31:56 Building Recurring Revenue with Software

35:36 Balancing Business Growth with Family Life

36:09 Setting Profit Margin Goals

37:07 SaaS Product Customer Analysis

38:50 Digital Products vs Software Revenue Models

39:33 Growing Software Sales as a Creator

40:50 How to Simplify Subscription Pricing

46:44 Business Partnership Strategy for Creators

49:20 Pinterest Marketing Strategy

51:15 Creating High-Quality Blog Content

52:34 Building a Pinterest Marketing System

57:20 Scaling Meta Ads Successfully

58:01 Niche vs Broad Market Strategy

01:04:51 Closing Thoughts

If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.

Learn more about The Nathan Barry Show: https://nathanbarry.com/show 

Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry 

LinkedIn: https://www.linkedin.com/in/nathanbarry 

X: https://twitter.com/nathanbarry 

YouTube: https://www.youtube.com/@thenathanbarryshow 

Website: https://nathanbarry.com 

Follow Corina:

X: https://twitter.com/nowthaticando 

Website: https://nowthaticando.com  

YouTube: https://www.youtube.com/c/frumpfighters 

Instagram: https://www.instagram.com/nowthaticando 

Instagram: https://www.instagram.com/frumpfighters 

LinkedIn: https://www.linkedin.com/in/corinaholden 

Featured in this episode:

Frump Fighters: https://www.frumpfighters.com 

Todd Herman (90 Day Year): https://www.toddherman.com 

Kit: https://www.kit.com 

E-Myth Revisited (Book): https://www.emyth.com 

Highlights:

02:00 Teaching High-Value Skills and Niche Pursuits

05:21 The Power of Leverage

58:35 Scaling Strategies

01:02:15 Decision-Making Frameworks

01:07:31 Corina's Flywheel