Social Media Decoded

How I Built a 6-Figure Brand Without Going Viral


Listen Later

In this episode of Social Media Decoded, Michelle Thames shares how she built a six-figure brand without ever going viral. If you're tired of chasing trends, obsessed with views, and wondering why your content isn’t converting—this episode gives you the truth. Michelle unpacks why virality isn’t a real business strategy and shares the three sustainable marketing strategies she used to grow her personal brand, consistently attract clients, and scale with confidence.

What You’ll Learn:
✔️ Why going viral isn’t a long-term strategy for business growth
✔️ The three sustainable content strategies that lead to sales
✔️ How to focus on building authority instead of chasing clout
✔️ Why consistency matters more than daily posting
✔️ How community, connection, and value-driven content drive revenue
Why It Matters:
Virality is unpredictable—but strategy is reliable. If you’re building a brand with intention and want to attract aligned clients, this episode shows you how to grow with purpose instead of pressure.
Resources & Links:
  • Buy Michelle a matcha and support the show ☕ 
  • Follow Michelle on all social platforms @michellelthames
  • Keywords:
    social media growth strategy, how to grow on Instagram 2025, sustainable marketing tips, content marketing for entrepreneurs, Michelle Thames podcast, six figure brand, personal branding tips, grow without going viral
    Hashtags:
    #SocialMediaStrategy #PersonalBranding #MarketingForEntrepreneurs #ContentThatConverts #MichelleThamesPodcast #SustainableGrowth

    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    ...more
    View all episodesView all episodes
    Download on the App Store

    Social Media DecodedBy Michelle Thames

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    180 ratings


    More shows like Social Media Decoded

    View all
    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,847 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,627 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,451 Listeners

    The Amy Porterfield Show by Amy Porterfield

    The Amy Porterfield Show

    4,596 Listeners

    Side Hustle Pro by Nicaila Matthews Okome | Side Hustle Pro Media

    Side Hustle Pro

    1,791 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,123 Listeners

    Woman of Influence by Julie Solomon

    Woman of Influence

    1,440 Listeners

    She's So Lucky by She's So Lucky

    She's So Lucky

    2,717 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    29,328 Listeners

    In Totality with Megan Ashley by Megan Ashley

    In Totality with Megan Ashley

    4,510 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    21,307 Listeners

    Build with Leila Hormozi by Leila Hormozi

    Build with Leila Hormozi

    947 Listeners

    Keep it Positive, Sweetie by The Black Effect and iHeartPodcasts

    Keep it Positive, Sweetie

    2,289 Listeners

    Good Content with Shannon McKinstrie by Shannon McKinstrie

    Good Content with Shannon McKinstrie

    152 Listeners

    Aspire with Emma Grede by Emma Grede | Audacy

    Aspire with Emma Grede

    654 Listeners