That’s Matteo Grassi, the Co-Founder of Pop-Up, a thriving no code eCommerce platform.

But before all this, there was another period in his life - a much darker period. 

He left Shopify in 2016 to become a partner in a company, which Matteo has asked to keep anonymous. The idea was they would quickly spin up dozens of D2C ecommerce shops, connecting customers with cool products.  

They would be the middleman and they absolutely exploded. It was a paid marketing masterclass. One of their shops got to 12 million in revenue in months. 

But as you know, that’s not how things ended because we’re not here to talk about success stories. We’re here to learn from Founders’ toughest moments. 

What happened?

If you have any feedback, we’d love to hear it. What would make the show better?

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