Everyone is searching for the elusive golden goose in today's age of limitless opportunity.

We chase shiny objects, we chase influencers, we chase squirrels... lol. The sad reality is most of that doesn't lead us anywhere.

When in fact what most business owners should be chasing is the OLD tried and true way of increasing sales, which is email marketing.

In today's episode, I talk about 3 reasons why email marketing is still king and why you should implement it in your business.

1.) You can't do anything without email. Anything you sign up for requires it. All those shiny new objects require it. Anytime something new comes along ppl say email is dead but it's not going anywhere. You will always need an email which is why you should have it as part of your marketing plan.

2.) Email still converts 3 times better than any other platform. That's 3 times as many reasons to get on board. Sure it isn't magic and you have to learn the skills of email marketing just like anything else. But it's like riding a bike. It can be easily learned if you're willing.

3.) When you build an email list it is yours. Facebook doesn't decide who to show your post to. You don't have to worry about getting shut down and losing your audience like on a social media platform. Your audience (as long as they stay opted in) will be with you and that's powerful.

If you want to learn the steps to getting started with email marketing and some recommended platforms to use download my free checklist below:

Get it here: handmadeandbeyond.com/emailmarketing