In this episode, Isaac French shares how he grew from 5,000 Instagram followers to selling his Texas micro resort for $7 million, just 18 months after opening.

Isaac reveals his strategy for leveraging online audiences to support hospitality projects - converting social media followers into guests, email subscribers into customers, and content into major media coverage. He details his journey from restoring a historic train car in Idaho to creating destination properties that attract visitors from 40 states.

Learn his methods for crafting viral stories, building valuable email lists, and why combining online influence with physical experiences creates exponential results.

Timestamps:

00:00 Introduction

01:10 Building Family Businesses

10:58 Airbnb Account Suspension

12:20 Growing from 5K to 150K Followers in 15 Months

22:24 How to Combine Online Marketing with Physical Business

26:29 Using Design to Stand Out in Business

33:05 Business Lessons from Steve Jobs and Apple

40:50 How One Twitter Thread Got 20M Views

44:00 The Art of Writing Viral Content

48:14 Best Practices for Reposting Content

49:13 How to Convert Social Media Followers to Email Subscribers

51:31 Creating Successful Short Form Video Content

56:01 Why Transparency Builds Trust

01:00:17 Using Content Creation to Fund Business Growth

01:07:59 Closing Thoughts

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show 

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Follow Isaac:

Instagram: https://www.instagram.com/isaacfrench_ 

Website: https://www.isaacjfrench.com 

X: https://twitter.com/isaacfrench_ 

LinkedIn: https://www.linkedin.com/in/isaacjfrench 

Featured in this episode:

Live Oak Lake: https://liveoaklake.com 

Hans Lorei: https://www.instagram.com/hansloreidesign 

Sam Parr: https://twitter.com/theSamParr 

James Clear: https://jamesclear.com 

Al Doan: https://twitter.com/drbillnye 

Brent Underwood: https://twitter.com/underwoodbrent 

The Cliffs at Hocking Hills: https://thecliffs.house 

Highlights:

01:17 The Motel Patel Cartel

13:27 Creators on a Journey

29:46 Power of Good Taste

35:13 Lord of the Rings Quality Anecdote

46:10 How Nick Huber Engineers Viral Tweets

52:54 Getting a Deal Done with a Non-Monetary Value

01:00:16 Digital/Physical World Flywheel