Discover the social media secrets realtors MUST know in 2025 to thrive in the ever-changing landscape of real estate marketing. In this engaging conversation, host Tamany of The Simple Touches sits down with Robert Cedeno, founder of Cedeno Realty Team, to unpack proven social media strategies that drive leads, build personal branding, and foster authentic engagement. From innovative home tour videos to mastering content creation for platforms like Instagram, TikTok, and YouTube, Robert shares the exact methods that transformed his business, scaling from 32 to 150 transactions annually.

Dive into actionable tips on video editing, staying ahead of trends, and creating systems that nurture leads effectively. Whether you're a seasoned realtor or just starting out, this video provides a roadmap to harness social media for entrepreneurship success. Learn how to stand out in a crowded market, target your niche, and drive tangible results through consistent, value-driven content.

Join the conversation by commenting your favorite takeaway and connect with Robert on Instagram to explore more strategies. Don’t miss out on these insights to revolutionize your real estate business in 2025!

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CHAPTERS:

00:00 - Intro

00:22 - Robert’s Team Stats

03:11 - Robert’s Social Media Growth

06:39 - Lead Generation Strategies

08:44 - Evolution of Lead Generation

10:41 - Standing Out as a Realtor

13:46 - Key Metrics to Measure

16:03 - Essential Website Pages

18:00 - Importance of Niching Down

22:00 - Tired of Generic Social Media?

22:30 - TikTok Strategies for Realtors

23:20 - YouTube for Real Estate Marketing

25:37 - Managing Overwhelm in Marketing

27:34 - Effective Call to Actions

31:00 - Utilizing Leads Effectively

33:40 - Timeline for Implementation

35:25 - Starting Your Real Estate Journey

39:50 - Working with Robert

40:55 - Outro