In this episode of Minds at Work, host Nathan Friedman is talking to Justin Thomas-Copeland, CEO of the 4As (American Association of Advertising Agencies) to explore the “creativity crisis” and the role of neurodiversity in shaping the future of advertising.

Justin shares insights from groundbreaking research done in partnership with Understood.org on neurodivergent talent in the creative industry — and practical steps agencies can take to unlock creativity at scale.

Timestamps: 

(3:06) What is the creativity crisis, and why does it matter now?

(08:54) Surprising insights from 4As research on neurodivergent talent

(15:15) How fast-paced change is disrupting, and driving, creativity

(24:50) Brands leading the way on inclusion: Who’s getting it right?

For a transcript and more resources, visit Minds at Work on Understood.org. You can also email us at [email protected].

Understood.org is a nonprofit organization dedicated to empowering people with learning and thinking differences, like ADHD and dyslexia. If you want to help us continue this work, donate at understood.org/give.

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