Stephen McGillivray, chief partner marketing officer at Internova Travel Group, talks with Alan Fine of Insider Travel Report at Internova’s Focus on Destinations event in Manhattan about how the company uses advisor-submitted customer data and advanced segmentation to deliver targeted marketing for suppliers. McGillivray explains how Internova markets directly to consumers on behalf of travel advisors, drives higher ROI through data-driven campaigns and outlines key tools including lead generation, social media automation and upcoming AI-powered solutions. For more information, visit www.internova.com.